#003 Mindful Smoking Campaign

“Think about how you would feel if the other children didn’t share with you, it would make you sad.”
You remember your mum having that ‘talk’ with you when you were at nursery school, right?


Japan’s anti-smoking campaign (well, it’s not quite ‘anti’…) is like our mother telling us think of how others feel… but with hilarious pictures.

You can tell she’s disappointed in you for smoking, even though she doesn’t say it. She doesn’t tell you what to do… but you know!

Did you know?!

Did you know?!

Guilt us into proper manners!


These hilarious posters are just a few of the range found on trains, buses, smoking areas and streets of Japan.


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