Pokemon took over the world by storm. It’s popularity is still immense – as shown by the sales of the latest DS games.
In Japan you can visit stores full of Pokemon dedicated merchandise. From stuffed toys to stationary, clothes and food.
Aimed at both boys and girls (and those a bit bigger than that) it’s like a gamer’s disneyland.
Many major cities are sporting stores: Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, Yokohama and there’s even a store in Tohoku.