#085 Kimo Kawaii

I’d be surprised if kawaii wasn’t the most well known Japanese word… but what about kimo kawaii?

Kimo is short for kimochi warui… which means gross/disgusting.

Huh?

IMG_0834This is the advert for Kyary Pamyu Pamyu‘s new album… brining kimo kawaii to a new level.

So, it’s sorta cute… but sorta revolting. Yay?

If you want to see more examples and background, check out Tofugu’s blog post here

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