Line is a phone application phenomenon created by NHN Japan but now has over 140 million users worldwide.
It is an online messaging service – free messages, calls and more to your contacts.
It was developed after the Tohoku earthquake as a way to keep in contact when traditional means of communication like telephone networks were damaged
The application itself is free as well – so how do they make money to support their millions of users?
Selling the stickers that you can send to your friends in messages.
Brown and Cony are the mascots of Line and their real-life merchandise is also pretty impressive: