#171 Shibuya 109

Shibuya 109 is a giant women’s department store spanning 10 floors.
shibuya 109

Since opening in 1979 it has been a haven for women’s fashion

shibuya109
It’s located just opposite Shibuya station and it’s open from 10am to 9pm everyday.

The store has an energy – bustling with girls hanging out and the shop staff shouting ‘irrashaimase’… it’s definitely an experience

But…. why is it called 109?
109 is a clever wordplay. It’s pronounced ‘ichi maru kyuu’ (one circle nine).
But it can also be read as ‘tou’ for ten and ‘kyuu’ for nine… ‘Tokyu’. That’s because the owners of the department store are called Tokyu.

It’s a clever rebranding of their image… and now 109 is symbolic of street fashion for young people. It has even expanded to a 109Men’s  just across the street. And also other big cities, like Shizuoka, Yokohama and Osaka, have their own 109’s.

Check out their official site here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s