A recent trend has been alcohol with a low-percentage.
“What’s the point of that?” you might ask…
Drinking culture is important in Japan but getting ridiculously drunk is slightly-frowned upon (no matter what you might see on a Saturday night in Tokyo).
This is a happy compromise – you can join in with the drinking without losing your ability to walk, talk and think.
Also, the price is around 100 yen for these light drinks.
Big names like Suntory and Kirin have started to release special 1% series’.